Search Engine Optimization or SEO is a way to get your website to show up on global searches. Many scammers will advertise their “services” as online marketing specialists, promising you your site will come up high on search engines, meaning lots of hits.
These companies often charge hundreds or even thousands of dollars to do the work but never deliver. Scammers approach their victims by pop-up ads, e-mails, cold calls and even flyers in mailboxes.
How to avoid: the person who should be raising your company's profile is you. If you need to get help with your SEO, there are people who can help you out, but you will need to search for them yourself. Don't trust any bit of spam that pops into your inbox.